The Problem
Today the information regarding the port where you are about to moor is mainly available on paper sources or on apps that are not always up-to-date with the latest news. In the best case, yachtsmen tend to look it up on the web before or after docking, perhaps asking the wrong person on the spot. All the details, the methods of use, the location of the port services provided as well as contacts and useful information for a satisfactory tourist experience, risk not being immediately accessible. Obtaining the wrong information can lead to unauthorized or even sub -standard services being used, which in turn creates inconveniences for the user but also for the image of the port and the locations served.
The Solution
An app where you can receive information such as:
- The location and mode of delivery for primary services such as water supply, fuel, galley, healthcare assistance;
- information on shipbuilding and repairs;
- information relating to the tourist experience such as restaurants, catering services, shops, taxis and public transport, tourist facilities and events scheduled at the port and adjacent locations.
All the necessary materials for communication is entered by the crew or the shipping company through a simple and intuitive interface. They can decide what to send and under what conditions, whether in real time or in a planned way. The solution can also be used as an effective marketing tool for companies that want to advertise, provide news, coupons or promotions to customers on board. Events and “postcards” from the cruise can be shared on social media with a simple “tap”. Beekon Sail provides an important development to marketing by bringing a closer connection with the guests, before, during and after the experience. Beekon Sail generates quality contacts (leads) and helps to understand if they are customers who come from marketing campaigns or previous advertisements.
The Product
Beekon Sail is an app, a web platform and a hardware. The latter, the Beekon Box, is the "beacon" that allows you to feel the approach of the smartphone in the chosen places, can be placed anywhere, indoor and outdoor, and does not require power supply. It is possible to purchase and resell the solution with a wide range of services and contents that can be produced on request.
