The Problem
Often those who experience their first cruise, but also even the most assiduous cruise riders, risk feeling lost. Cruise riders typically find themselves not having the time to memorize the arrangement of all the services on board nor can they get that information in a timely manner. From a quick and punctual check-in, access to a schedule of all the events on board, to all the planned cruise stops can all be essential for a thrilling tourist experience. Accessing the latest up-to-date information on the services, events, restaurants, and retail solutions available on a cruise often become a challenge. The constraints of time, language barriers create problems difficult to overcome and risk ruining a traveller’s experience.
The Solution
An app where you can receive welcome messages, check-in procedures and information on:
- Restaurants and shops (with the possibility of receiving coupons and last-minute offers, even when near a store);
- maps and services of the ship or ports;
- panoramic guides available from the bridges during navigation;
- security provisions and equipment, service messages for the crew including aspects of safety in the workplace.
All the necessary materials for communication is entered by the crew or the shipping company through a simple and intuitive interface. They can decide what to send and under what conditions, whether in real time or in a planned way. The solution can also be used as an effective marketing tool for companies that want to advertise, provide news, coupons or promotions to customers on board. Events and “postcards” from the cruise can be shared on social media with a simple “tap”. Beekon Sea provides an important development to marketing by bringing a closer connection with the guests, before, during and after the experience. Beekon Sea generates quality contacts (leads) and helps to understand if they are customers who come from marketing campaigns or previous advertisements.
The Product
Beekon Sea is an app, a web platform and a hardware. The latter, the Beekon Box, is the "beacon" that allows you to feel the approach of the smartphone in the chosen places, can be placed anywhere, indoor and outdoor, and does not require power supply. It is possible to purchase and resell the solution with a wide range of services and contents that can be produced on request.
